Vaseline: What’s That Thing?
Copywriter: Madison Bernabeo
Art Director: Yael Tarazi
What’s that thing, the moisturizer, that has 101 different uses?
GenZ is familiar with Vaseline, but they don’t know how it relates to them. So we translated all the different uses for Vaseline into GenZ language…
and because we want Gen Z to guess what’s that thing…
Vaseline is collaborating with Wordle/NYT in the month of April, in honor of National Self-Care Day, which is April 5th. And guess what’s the word? “JELLY”
